DARE: Branding Bold Self-Expression
DARE: Branding Bold Self-Expression
DARE is an emerging jewelry brand built on fearless self-expression and inclusivity. With the motto “License to Dare,” they set out to create a community where fashion is unapologetic and personal.
SCOPE
Brand Identity + Packaging
Challenge
As a new player in the market, DARE needed a bold visual identity and packaging system that would express confidence and individuality while staying flexible for growth across digital and retail platforms.
As a new player in the market, DARE needed a bold visual identity and packaging system that would express confidence and individuality while staying flexible for growth across digital and retail platforms.
Challenge
As a new player in the market, DARE needed a bold visual identity and packaging system that would express confidence and individuality while staying flexible for growth across digital and retail platforms.
Approach
The identity uses bold typography, high-contrast layouts, and expressive photography to capture DARE’s fearless attitude. The packaging was developed as tactile and impactful, balancing visual punch with production efficiency for a growing brand.
The identity uses bold typography, high-contrast layouts, and expressive photography to capture DARE’s fearless attitude. The packaging was developed as tactile and impactful, balancing visual punch with production efficiency for a growing brand.
Approach
The identity uses bold typography, high-contrast layouts, and expressive photography to capture DARE’s fearless attitude. The packaging was developed as tactile and impactful, balancing visual punch with production efficiency for a growing brand.
Outcome
A cohesive, high-impact identity that gives DARE a strong visual voice and scalable system for future expansion. From packaging to campaign visuals, the brand now communicates individuality and pride with clarity and edge.
A cohesive, high-impact identity that gives DARE a strong visual voice and scalable system for future expansion. From packaging to campaign visuals, the brand now communicates individuality and pride with clarity and edge.
Outcome
A cohesive, high-impact identity that gives DARE a strong visual voice and scalable system for future expansion. From packaging to campaign visuals, the brand now communicates individuality and pride with clarity and edge.
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©2025 KRISTINA MANUKYAN
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©2025 KRISTINA MANUKYAN
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©2025 KRISTINA MANUKYAN
Go Back To Top
©2025 KRISTINA MANUKYAN
Go Back To Top