Challenge

Their existing identity didn’t match the company’s scientific credibility or ambition. It looked outdated and lacked structure and flexibility, making it difficult to communicate consistently across materials.

Challenge

Their existing identity didn’t match the company’s scientific credibility or ambition. It looked outdated and lacked structure and flexibility, making it difficult to communicate consistently across materials.

Approach

I redesigned the visual identity around a modular, card-based system inspired by UI design. Each “content block” can be mixed and matched to build layouts for print, digital, and event materials, giving the team freedom to create while maintaining consistency.
The updated logo refines their original mark into a clearer, more confident form, supported by a minimalist color palette and precise typography to echo their scientific focus.

Approach

I redesigned the visual identity around a modular, card-based system inspired by UI design. Each “content block” can be mixed and matched to build layouts for print, digital, and event materials, giving the team freedom to create while maintaining consistency.
The updated logo refines their original mark into a clearer, more confident form, supported by a minimalist color palette and precise typography to echo their scientific focus.

Outcome

A flexible brand system that simplifies content creation and ensures visual consistency across platforms. The new identity positions Bio Clonal as an expert, forward-thinking partner in biotechnology. Modern, credible, and easy to communicate with.

Outcome

A flexible brand system that simplifies content creation and ensures visual consistency across platforms. The new identity positions Bio Clonal as an expert, forward-thinking partner in biotechnology. Modern, credible, and easy to communicate with.