Challenge

Their old identity didn’t reflect the brand’s warmth or character. It felt generic, inconsistent, and hard for the internal team to manage. They needed a system that captured their joyful, down-to-earth personality while simplifying day-to-day design tasks across packaging and communications.

Challenge

Their old identity didn’t reflect the brand’s warmth or character. It felt generic, inconsistent, and hard for the internal team to manage. They needed a system that captured their joyful, down-to-earth personality while simplifying day-to-day design tasks across packaging and communications.

approach

I created a flexible brand identity inspired by nostalgic camp culture, from patches and stickers to the feeling of gathering around a fire with friends. The visual language uses simple illustrations, earthy tones with bright pops of color, and approachable typography to evoke nature, connection, and a sense of belonging.
A modular label system was designed to simplify packaging production and maintain visual consistency across farm-fresh products sold on-site and at markets.

approach

I created a flexible brand identity inspired by nostalgic camp culture, from patches and stickers to the feeling of gathering around a fire with friends. The visual language uses simple illustrations, earthy tones with bright pops of color, and approachable typography to evoke nature, connection, and a sense of belonging.
A modular label system was designed to simplify packaging production and maintain visual consistency across farm-fresh products sold on-site and at markets.

outcome

The rebrand gives Food Republic a confident and cohesive presence that feels distinctly local and full of heart. Their communications are now unified and instantly recognizable, and the new system has streamlined content creation for both print and digital channels. The result is a brand that feels as welcoming and genuine as the farm itself, a place to reconnect with food, nature, and community.

outcome

The rebrand gives Food Republic a confident and cohesive presence that feels distinctly local and full of heart. Their communications are now unified and instantly recognizable, and the new system has streamlined content creation for both print and digital channels. The result is a brand that feels as welcoming and genuine as the farm itself, a place to reconnect with food, nature, and community.